Press Releases


New Feature Launches with 50 Percent Cash Back Offer on New PLANTERS NUT•RITION Peanut Butter

SAN MATEO, Calif. – September 20, 2012 – Endorse, the next generation offers platform for consumer brands, announced today a new capability that allows shoppers to earn even more cash back by “endorsing” offers from their favorite brands and sharing them with friends.

“By working with the Endorse mobile app, we will have a better understanding of our target audience – who bought the item and where.”

Consumers can download the company's free mobile app for iOS and Android to receive personalized offers for everyday consumer products. Endorse users earn cash back by buying those products in any store and then uploading an image of their receipt using the app. In addition, Endorse rewards points for every single receipt uploaded, that can be used to fund local school projects at

The new Endorse Social Offer now allows consumer brands to drive trial and awareness for their products wherever they are sold by rewarding shoppers who try a product and–if they enjoy it–share that same offer with their friends on Facebook.

The first Endorse Social Offer is for PLANTERS NUT•rition Peanut Butter, the first national peanut butter brand to add wholesome ingredients like bananas, granola, berries, raisins, cinnamon and nuts.

“With the launch of our latest product PLANTERS NUT•rition Peanut Butter, we were looking for alternative ways to reach shoppers,” said Jon Hall, Brand Manager at Kraft Foods. “By working with the Endorse mobile app, we will have a better understanding of our target audience – who bought the item and where.”

“Endorse enables us to tap into the networks of our most loyal Planters fans in an attempt to extend the brand advocacy for the launch of our new–to–the–world Planters NUT•rition Peanut Butter,” said Jon Hall, Brand Manager at Kraft Foods. “As we look to grow the peanut butter category through the lens of a non–traditional consumer segmentation, it's important that we're open to new and innovative ways to reach our active adult.”

Endorse users have already submitted receipts from more than 7,500 store locations across more than 1,500 different retail banners. Endorse then uses this purchase data to provide users with the most relevant and effective offers possible.

About Kraft Foods: Endorse is a free mobile app that allows shoppers to receive 10 to 100 percent cash back on top everyday consumer brands in any retail store. Endorse provides an in–store platform directly connecting brands and shoppers anywhere consumer products are sold including Walmart, Target, Walgreens, Kroger, Safeway, CVS, Whole Foods, Costco and Trader Joe's. The Endorse team is comprised of experienced developers, product designers and industry leaders. Founded in 2010, Endorse is backed by Accel Partners and SV Angel. Visit us at and on Twitter (@endorse).

About PLANTERS: Planters, America's leading snack nut brand, has a long history of pioneering industry firsts. This inventiveness is delivered through a diverse portfolio of nutritious and delicious plant-based snacks such as peanuts, cashews, almonds and other nuts. Planters NUT•rition offers a distinctive line of nut mixes that focus on specific nutritional needs. Planters almonds and pistachios are roasted with real herbs and spices, delivering extraordinary flavor. Planters Trail Mix blends roasted nuts, delicious fruit and other wholesome ingredients to help fuel an active lifestyle. Planters Peanut Butter builds on that heritage and quality Americans expect from the iconic nut brand with its Creamy, Crunchy and Natural peanut butter varieties.

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